Distribution - Publish2 Blog

Clay Shirky’s right that syndication’s getting disrupted — but not in the ways he thinks it is

In my contribution to the Nieman Journalism Lab’s 2011 Prediction series, I agree with Clay Shirky’s prediction about the disruption of the traditional news syndication model, but disagree (yes, I disagreed with Clay Shirky) about how the disruption will play out. Here’s an excerpt: The desktop web

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Reinventing Local News Distribution On The Web

Last month, four major newspaper companies announced a joint ad sales venture to “let national advertisers place ads on local Web sites with a single phone call.” When I read that, I realized suddenly why local newspapers are having so much trouble adapting to the web. There’s no such

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How Networked Link Journalism Can Give Journalists Collectively The Power Of Google And Digg

The link journalism meme seems to have legs, based on the number of smart people who picked it up. Now it’s time to kick it up a notch, with the concept of NETWORKED link journalism, which can give journalists, collectively, the power of Digg and Google to direct huge