The excitement around native advertising has spawned a proliferation of “native advertising platforms.”  The market is ready to move past the hype and choose the best technology. Here are five key technology requirements to focus on when choosing a native advertising platform, whether you’re building a native ad network,

Despite all the hype about native advertising, many publishers are still unclear about what native advertising is and why they should run native ads on their sites. Publishers need to understand the value of native advertising for their publications and for their readers. Here is a primer on native advertising

The display advertising value chain is dominated by ad exchanges and programmatic buying. But who will control the emerging market for native advertising, which depends on human factors to drive real value and scale? Here are the four critical elements of the native advertising value chain, how they create value,

When a term is as hot and hyped as “native advertising”, it’s inevitable that everyone will want to appropriate it to describe everything they are doing. Which means the term will be widely misappropriated. While it’s still open for debate exactly what native advertising is, it’s useful