Native Advertising 5 Technology Requirements for Native Advertising Platforms The excitement around native advertising has spawned a proliferation of “native advertising platforms.” The market is ready to move past the hype and choose the best technology. Here are five key technology requirements to focus on when choosing a native advertising platform, whether you’
Native Advertising Explaining Native Advertising to Publishers Despite all the hype about native advertising, many publishers are still unclear about what native advertising is and why they should run native ads on their sites. Publishers need to understand the value of native advertising for their publications and for their readers. Here
Native Advertising Who Will Control the Native Advertising Value Chain? The display advertising value chain is dominated by ad exchanges and programmatic buying. But who will control the emerging market for native advertising, which depends on human factors to drive real value and scale? Here are the four critical elements of the native advertising
Native Advertising Native Advertising in Print Could Save Newspapers Premium pricing for premium value has made native advertising the great hope for publishers desperate to escape the death spiral of plunging CPM prices for display advertising. For newspapers, premium pricing for premium value is why print advertising cash flow is still keeping their
Native Advertising 5 Types of Advertising That Are NOT Native Advertising When a term is as hot and hyped as “native advertising”, it’s inevitable that everyone will want to appropriate it to describe everything they are doing. Which means the term will be widely misappropriated. While it’s still open for debate exactly what
