Native Advertising Native Advertising in Print Could Save Newspapers Premium pricing for premium value has made native advertising the great hope for publishers desperate to escape the death spiral of plunging CPM prices for display advertising. For newspapers, premium pricing for premium value is why print advertising cash flow is still keeping their
Aggregation Local Link Journalism: Pulling Together The Threads Of Local Blogger Reporting How can newsrooms do more online with fewer resources? By leveraging the reporting that bloggers in their communities have ALREADY published on the web. Using “local link journalism,” reporters can seek out and link to reporting on a story that’s been published across
Media Economics Reinventing the Economics of News I read this article about the rise of free daily newspapers in the US and had a sudden realization about the perceived failure of news organizations to charge for news online. The New York Times has torn down the TimesSelect pay wall — does that
Newspapers NYTimes.com Drops TimesSelect, Focuses On Search And Link-Based Economy The TimesSelect pay wall has officially been torn down. Does this mean newspapers should forget about paid content? Yes, if they want be part of the “conversation” and participate in the web’s link-based ecosystem and economy. Mark Potts makes a strong argument for
