Newspapers - Publish2 Blog

Native Advertising in Print Could Save Newspapers

Premium pricing for premium value has made native advertising the great hope for publishers desperate to escape the death spiral of plunging CPM prices for display advertising. For newspapers, premium pricing for premium value is why print advertising cash flow is still keeping their businesses afloat. Native advertising could be

Aggregation

Local Link Journalism: Pulling Together The Threads Of Local Blogger Reporting

How can newsrooms do more online with fewer resources? By leveraging the reporting that bloggers in their communities have ALREADY published on the web. Using “local link journalism,” reporters can seek out and link to reporting on a story that’s been published across their local blogosphere and just needs

Media Economics

Reinventing the Economics of News

I read this article about the rise of free daily newspapers in the US and had a sudden realization about the perceived failure of news organizations to charge for news online. The New York Times has torn down the TimesSelect pay wall — does that mean that reading TimesSelect content online

Newspapers

NYTimes.com Drops TimesSelect, Focuses On Search And Link-Based Economy

The TimesSelect pay wall has officially been torn down. Does this mean newspapers should forget about paid content? Yes, if they want be part of the “conversation” and participate in the web’s link-based ecosystem and economy. Mark Potts makes a strong argument for why newspapers shouldn’t give up